Communication as an Academic Discipline: A Dialogue
by Everett M. Rogers and Steven H. Chaffee in 1983
Rogers, E. M., & Chaffee, S. H. (1983). Communication as an Academic Discipline: A Dialogue. Journal of Communication, 33(3), 18-30.
Key Points:
Comm winter: 1940s to 1950s, Lazarsfeld's group concluded limited effect of mass communication.
Chaffee echoed with Byron's paper about comm research largely reponse to technological innovation and follows the cycle of demographic -- pro innovation / user satisfcation and gratification -- negative analyses of socially undesirable side effects -- histories.
1959s Comm moved out of sociology and started to be on its own
Division of interpersonal vs. mass comm is normal due to its different root
New tech (computers) brings interactive communication and new era
Europe were leading the way in qualitative analysis
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