The nature of communication between humans
Schramm, W. (1971). The nature of communication between humans. In W. Schramm & D.F. Roberts (eds.), The Process and Effects of Mass Communication, revised edition. Urbana, IL: Univ. of Illinois Pres
Summary
An early piece on the overal structure of communication as a process.
What is Communication
Offers several different definition with focus on
Transfer of information
Infleunce / effect
Human relationship
Overall, communicatoin is based on relationship
What does it do
Different messages have different functions
How does it work
Offers several models in electronics and lingustic perspective. Stress that messages are depended on the receiver, and influenced by situations, norms of the group and society
Four major types of communication
Informational
Instructional
Persuasive
Entertaining
Last updated