The nature of communication between humans

Schramm, W. (1971). The nature of communication between humans. In W. Schramm & D.F. Roberts (eds.), The Process and Effects of Mass Communication, revised edition. Urbana, IL: Univ. of Illinois Pres

Link

Summary

An early piece on the overal structure of communication as a process.

What is Communication

Offers several different definition with focus on

• Transfer of information

• Infleunce / effect

• Human relationship

Overall, communicatoin is based on relationship

What does it do

Different messages have different functions

How does it work

Offers several models in electronics and lingustic perspective. Stress that messages are depended on the receiver, and influenced by situations, norms of the group and society

Four major types of communication

• Informational

• Instructional

• Persuasive

• Entertaining